It all began in London 1978, when a leading spirits industry entrepreneur was introduced to a light, coconut-flavored rum drink by a friend who had brought it back from a trip to South Africa. It was called Coco Rico and they were amazed by its rich flavors and unique taste. The potential was clear - it tasted like summer in a bottle and it needed to be brought to the wider world. Coco Rico soon became Malibu, and so the sunshine story began...