Description

SelvaRey White Rum: Elevating the Category

Historically, the spirit at the core of some of the most beloved cocktails — Mojitos, Cuba Libres, Mai Tais, Daiquiris — wasn't considered palatable on its own. We were not content with this status quo. At SelvaRey, backed by the Grammy-winning artist Bruno Mars, we envisioned a change, a white rum so refined it could be enjoyed on the rocks, and would also enhance, not diminish, any cocktail it's part of.

Richness & Smoothness: The Heart of Our Blend

Our journey begins with a three-year-old rum that carries the vivacious essence of fresh-cut sugarcane. This youthful energy beautifully intertwines with the deep notes of caramel and butterscotch from a seasoned five-year-old rum. Through a delicate charcoal-filtering process, we've removed the color but preserved its elegance, resulting in a spirit that's clear, smooth, and unmistakably sophisticated.

Accolades: A Testament to Excellence

The pursuit of perfection in our white rum has garnered prestigious recognition. With a remarkable score of 94 points from the Tasting Panel, SelvaRey White Rum is the highest-rated white rum to date. Moreover, our dedication to crafting a top-tier spirit has been further acknowledged with a Double Gold Medal from Fifty Best.

Bruno Mars and SelvaRey: A Partnership of Passion

Behind this unparalleled rum stands the multifaceted talent of Bruno Mars. Co-owning SelvaRey Rum, Bruno infuses his dedication to excellence, personal touch, and unique style into the brand's identity. His involvement in shaping and promoting SelvaRey emphasizes the brand's commitment to unmatched quality and distinction in the world of spirits.